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Black Media is the New Black

Category: Marketing & Sales (page 1 of 5)

Inside Black and Nobel, Philly’s still-thriving black-owned bookstore

Owner Hakim Hopkins, a self-avowed hustler, says business is still very good, but “I’ll always sell books, whether it’s slow or fast.”

Source: Inside Black and Nobel, Philly’s still-thriving black-owned bookstore

Video: Black Millennials Spending Power Pt.2

In the second of this two part video series, Nielsen’s Drew McCaskill, SVP, Global Communications and Multicultural Marketing, delves into how companies have won with young African-Americans by creating culturally authentic products and advertisements.

 

Source: Breaking Myths Around Black Millennials: Part 2

 

U.S. Senators Demand Study on Federal Advertising in Black-owned Media

U.S. Senator Cory Booker (D-NJ) during a panel discussion on criminal justice reform. (Freddie Allen/AMG/NNPA)

By Stacy M. Brown (NNPA Newswire Contributor) Five U.S. Senators have joined the fight for accountability in the federal government’s advertising practices – or lack thereof when it comes to minority-owned news outlets.

Source: U.S. Senators Demand Study on Federal Advertising in Black-owned Media

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