As black communities risk being overlooked by many newsrooms, so do black newspapers risk being overlooked or undervalued by advertisers. During the next year, I’ll study family, legacy and the viability of black newspapers in America as a Knight-Wallace fellow. When I first returned to the Richmond Free Press, I felt consumed by questions: How might we keep the paper relevant, and financially sound? Those questions evade easy answers, but they’ll power my research, and they sustain my conviction that no community deserves to be left behind.
The media company expects to close on the sale to Birmingham, Ala.-based Crawford Broadcasting Co. within 90 days. The station plans to move the “Mildred Gaddis Show” from sister station 99.9 FM to WPZR 102.7 once the deal closes.