Diversity In Book Publishing Isn’t Just About Writers — Marketing Matters, Too

Survey says 77 Percent of Trade Book Publishing Marketing & Publicity Staff is white. Some Black authors believe the lack of diversity in the promotions departments may impact how books by Black authors are positioned and promoted. Some African-American authors say without in-house attention, their books don’t have a chance of getting seen by the public or press. Read more at WUNC.ORG

Source: Diversity In Book Publishing Isn’t Just About Writers — Marketing Matters, Too

Mel

Jet setting, globetrotting yet landlocked, seafaring, book peddling, recovering broadcast journalist wordsmith who dreams vividly and commits it to white space.

2 Comments

  • As far as Black books are concerned Marketing is an issue, but that is just the tip of the iceberg…

    • It really is! When I worked at Putnam, and then Penguin in the late 80s early 90s, I remember it was like working in the “suburbs”. There were very few in marketing or publicity that looked like me. I was able to offer suggestions but wasn’t in a position to implement. It seems almost 30 years later nothing has changed.

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