Build Awareness | Change the World
America’s conscience arrived at the nation’s Capitol wearing a vibrant red Crown, masquerading as a Prada satin headband, adorning an upsweep of gorgeous braids. She dressed in a Prada bright yellow double-breasted wool coat, a crisp white poplin shirt, black leather pencil skirt, and pumps. In her repertoire, a message of hope.
UNDER NEW MANAGEMENT! With a new CEO at the helm EBONY/JET may be back to iconic status. UPDATE: EBONY/JET will not be headquartered in its former home of Chicago. Digital launch is March 1st!
“we are sexual beings and with sexual energy and we have to be taught how to work with that energy and how to use it to hold ourselves up and walk through this world with full power” ~Thea Monyee’, Psychotherapist
Michaela the Destroyer How a young talent from East London went from open-mic nights to making the most sublimely unsettling show of the year. Michaela Coel’s “I May Destroy You” is a sprawling, 12-episode HBO-BBC series that fictionalizes the story of her sexual assault.
Toni Morrison dies at 88 We are profoundly sad to report that Toni Morrison has died at the age of eighty-eight. She died last night at Montefiore Medical Center in New York. The Bluest Eye, Morrison’s first novel, was published by Holt, Rinehart and Winston …
It’s an end of an era as Johnson Publishing Company’s iconic photo archive collection is expected to go on the auction block. But if you head up to Boston’s Colby Museum, you may get a final glimpse of what could be the last time the …
Check out my two feature articles in EBONY Sept 2018 Fashion Issue. I had the pleasure to speak with the indefatigable Emmy Award-nominated lead actress and TV show creator, Issa Rae. I write about her experience with the Peabody award-winning HBO series “Insecure” and how …
Radcliffe’s Schlesinger Library has acquired the papers of famed activist Angela Davis. Angela Davis, iconic activist, scholar and leading advocate for prison abolition, has found a new home for her life’s work. In 2016, Kenvi Phillips, Ph.D. (US History) the newly installed Curator for Race …
Blitter, a new social networking app created by Patrick Francis, made its debut on October 5, 2017. The Blitter profile listed in the iTunes Store indicates: “Blitter is a social network built on love, passion, and empathy. Blitter does not condone …
In the first half of the 20th century, black women were largely relegated to playing mammy and jezebel roles. A new exhibition reveals how as early as 100 years ago, independent black filmmakers presented complex portrayals of women of color. Source: Forgotten Black Women of …
As black communities risk being overlooked by many newsrooms, so do black newspapers risk being overlooked or undervalued by advertisers. During the next year, I’ll study family, legacy and the viability of black newspapers in America as a Knight-Wallace fellow. When I first returned to the Richmond …
The 3rd Sunday in May is a special day in Black history when we celebrate the founder of the Detroit Housewives League, Fannie Peck.In 1930s Black women couldn’t afford to stay at home and wait for their husbands. Too many businesses would sell goods and services …
Women, and black women, in particular, have an uphill battle for funding no matter how innovative and successful they are, especially when proving black women-led Tech startups can secure substantial financing. Angel Rich helped generate more than $6 billion for her former employer, Prudential, as …
Question: What is the name of a major film studio (production and film distribution) that has majority African-American/black ownership. Wikipedia defines major film studio is a production and film distributor that releases a substantial number of films annually and consistently commands a significant share of box office …
Check out my two feature articles in EBONY Sept 2018 Fashion Issue. I had the pleasure to speak with the indefatigable Emmy Award-nominated lead actress and TV show creator, Issa Rae. I write about her experience with the Peabody award-winning HBO series “Insecure” and how its success is helping her to provide a voice for people of color in Hollywood.
Also, I talk with Emmy Award-winning editor and filmmaker Nicole Franklin and how her leap into investing in cryptocurrency allows her to compete in the trillion-dollar Media and Entertainment industry. Plus, I give a snapshot of the digital coins in “Cryptocurrency 101” Check out “Woman in the Mirror” and “Coin Collector,” both written by me in EBONY September 2018.
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In 2006, there was talk of Sales 2.0. The entrepreneur published a few months before Black Enterprise featured my digital sales strategy in its March 2007 TechWatch “Make Money The E-Marketing Way.”
This upgraded selling tactic would morph into the term: Social Selling. I was unaware of his movement, but it didn’t stop me from creating a similar sales strategy.
As outlined in the article, I leveraged online relationships to build my brand as a relationship expert who wrote a supernatural novel.
By writing blog posts focused on relationships woes and how to overcome the hurt, I grew an audience on several social network websites and message boards.
The fourth phase is the most important. You’ll need to grow your audience and expand your territory because those initial relationships are who (not a typo – relationships are between PEOPLE).
By developing and cultivating relationships through social networks, it made selling my novel a breeze. And it was for one simple reason:
“People buy from people they know and like.”
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I never pitched my novel as a tale of the occult because my book was ultimately about intimate relationships. It’s a story of how the characters cleared the love hurdles. My audience was interested in dating and romance. The occult angle was nothing more than seasoning.
Today, people are busy selling everything from A to Z through social networks. Unfortunately for many, the “social” part is absent. Many are forgetting, in Social Selling, relationship-building comes before the sales pitch.
If one doesn’t know to whom they’re selling, how will it be possible to understand what they need? How is it possible to give them good customer service? Learning all about your customer is possible if you first develop a relationship with them.
